PG TRB Commerce new Syllabus

                      
                        PG TRB Commerce new Syllabus 

Unit-I
 Marketing - Fundamental Concepts and Approaches-Marketing Mix-Segmentation-Buyer behaviour, Four Ps Role of Middlemen Arguments FOR and AGAINST - Pricing policies and strategies.

Unit-II
 Advertising-Media-Copy-Effectiveness-Consumer rights and protection - Recent Trends in Advertising.

 Unit-III
 Accounting for management-Functions and Benefits-Analysis and Interpretation of financial statements-Ratios-Fund flow and Cash Flow-Budgetory Control.

 Unit-IV

 Capital Expenditure decisions-Marginal costing and Break Even analysis - Managerial uses- Working capital forecast-Zero based -Budgeting.

Unit-V
 Costing-Methods and Techniques of costing-Different cost concepts-Process-unit-Operating-job-contract, costing - CVP analysis-Profit planning.

 Unit-VI
 Differential costing-Reconciliation of costing and trading Profits-Allocation and apportionment of overheads.

Unit-VII
 Entrepreneurial Development-Functions and kinds of Entrepreneurs-Traits-Women entrepreneurs-Incentives and subsidies- Consideration and Factors in setting up of an Unit Sources of Finance-Venture Capital-Forms of organization-Project Appraisal Techniques.

 Unit-VIII
 Role of Banks in EDP-TRYSEM-Self employment-SEEUY-SEPUP-DICS- Industrial Estate-Role of SIDCO, SIPCOT in Tamil Nadu TCOs- Problems of small Entrepreneurs-Sickness of small scale units-Causes and revival.

 Unit-IX
 Statistics-Importance- Scope-Primary and Secondary DATA Collection Tabulation and Analysis-Measures of Central Tendency - Dispersion-Correlation- Regression Theories of Analysis -Chi-square Test.

Unit-X
 Sampling - Probability - Time Series Index numbers - Skewness and Kurtosis.

 Unit-XI
 Accounting Concepts and conventions-Amalgamation, Absorption and Reconstruction of companies.

 Unit-XII
 Company Liquidators Final statement- Different Methods of valuation of shares and Goodwill.